C’est La Vie – Hidesign Diary 2018

One of my favourite projects over the years at Hidesign has been the designing and planning of the annual diary. The leather bound diary is something loads of journalists, influencers, bloggers and platinum customers look forward to each year.

This year, as the brand completes 40 years, we decided to look back at all the people that have influenced the brand through their work or their lives. We chose 12 employees who have been an inspiration to us in one way or another.

I worked with a young graphic designer – Girika Upadhyay on the illustrations for the stories. I thoroughly enjoyed the brainstorming, researching and debating that went into finalizing each drawing. We wanted something that was slightly fantastically rather than straightforward illustrations of the person. We have received feedback from many users that they absolutely adore the illustrations and this makes us so happy.


Besides working on the illustrations, I also wrote a poem on Hidesign for the first page. It was all very last minute and I feel like I could have done a better job with the poem but c’est la vie.