Ruth Sequeira

The Maasai Collection by Hidesign

Exactly a year ago, I visited Kenya for the launch of Hidesign. On visiting the Maasai tribe in the Mara, Mr. Dilip Kapur of Hidesign was inspired to create a stunning collection. I was given charge of the project and …

C’est La Vie – Hidesign Diary 2018

One of my favourite projects over the years at Hidesign has been the designing and planning of the annual diary. The leather bound diary is something loads of journalists, influencers, bloggers and platinum customers look forward to each year.

This …

Hidesign Revives E.I. Leather

For around 40 years, Hidesign has been researching traditional methods of vegetable tanning and is now a leader in India in this domain. Last year, having revived the age old Indian technique, the brand launched a special collection of East …

Driving in the Masai Mara

In Love With Maasai Mara

My first interactions with a place are most often through the books I read. For Africa, it has been Chimamanda Ngozi Adichie’s ‘Half of a Yellow Sun’, J.M. Coetzee’s very disturbing ‘Disgrace’, Karen von Blixen-Finecke’s ‘Out of Africa’ (plus the …

Work Life in Goa

Hiring in Goa

In March 2014, I had to fire the manager of my store in Goa for theft involving our loyalty program. It took me 3 months to find a new store manager. The new guy, who was a Keralite had studied …

Older Posts